New fare structure, website interface and uniforms

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CityJet unveils new fare structure, new website interface and new uniforms

CityJet, the airline that flies from the heart of London, today unveiled new three-tiered fare structure that gives its customers a high degree of flexibility at a very competitive cost base. The new fare structure reflects the requirements of CityJet’s predominantly business-focused customer base but increasingly dovetails with the needs of its growing leisure market. The airline also reveals investment in a simplified website interface to expedite the customer booking experience and a new Christian Lacroix designed crew uniform is introduced as the airline expands its network into Germany.

Fare Structure

The new pricing model will see CityJet introduce three separate fare levels – CityPremium, CityFlex and CityValue
 
CityPremium offers a fully flexible, fully refundable fare which can be changed or cancelled at any time up to 15 minutes before departure for no extra fee or difference in the fare. Two pieces of hold luggage up to 23kgs each can be checked in and one piece of hand luggage up to 12 kgs each can be taken on board.  Priority boarding and disembarkation, seats at the front of the aircraft and an upgraded meal offer are all included in the price and SkyPriority, Fast track and airport lounge access are included at applicable airports. CityPremium flyers who are members of CityJet’s Flying Blue loyalty scheme will also earn double points. Prices start from £449 return including all taxes and charges.

CityFlex is aimed at both SMEs and leisure passengers travelling in economy. CityFlex offers you a new fully flexible product in economy be it for business or pleasure. The fare is fully flexible and fully refundable and can be changed or cancelled at any time up to 15 minutes before departure for no extra fee though any difference in the fare price will need to be paid. One piece of hold luggage, up to 23kgs can be checked in and one piece of hand luggage up to 12 kgs can be taken on board.  On-board refreshments are included in the price with lead in fares starting from £219 return including all taxes and charges.  Standard Flying Blue points apply.

CityValue is a non-refundable fare which can be changed for a fee of £60 and any difference in the fare price up to 15 minutes before departure. One piece of hold luggage up to 23kgs can be checked in and one piece of hand luggage up to 12 kgs can be taken on board. On-board refreshments are included in the price with lead in fares starting from £99 including all taxes and charges. Standard Flying Blue points apply.

Says Christine Ourmières, ‘We reappraised our fare structure in light of customer feedback and demands for a more adaptable format.  The majority of our passengers are business flyers and whilst their budgets may differ depending on whether they are a corporate or an SME, their need for flexibility does not.  We have therefore implemented a uniquely transparent, market-leading three-tier fare configuration offering straightforward flexibility right up to the eleventh hour.  In addition, we’ve invested in a simplified website interface to help our customers change their travel plans swiftly and easily.'

Website Interface

The new CityJet website has been designed to expedite the booking experience.  Signposting is much clearer and cleaner with reduced links making navigation swifter across all pages.  A new CMS tabular design will direct traffic more efficiently to the appropriate page whilst a new magazine style panel layout highlights offers, routes and promotions, giving users a clearer call to action.

Christian Lacroix Uniforms

CityJet Cabin and Flight Deck crew will soon be sporting a new uniform.  Designed by Christian Lacroix, the uniform’s main pieces  – jackets, skirts and trousers - have a distinctive style and cut synonymous with the designer. The navy blue colour of the main pieces is a departure from the Flight Deck black uniforms and will see all onboard crew wearing the same colour combinations for the first time.   Overall, the uniform material is of a higher quality and density than previously, and is resistant to wear. CityJet accents can be seen throughout the men’s and women’s uniforms as the airline’s colours of taupe and red are repeated on shirts, belts and scarves, whilst the ties carry the CityJet ‘goose’ detail, as do the Pilot’s wings.   The crews’ badges and rank insignia remain the same as previously.  The new uniforms will be introduced across the network from the 1st of December.

German Network

On 29 October 2012, CityJet launches its daily service to Munster Osnabruck, the first German route to be flown by the airline. the city is the capital of Germany's growing green technologies industry and a key centre for the European MiCE industry. Fares start from as little as £128 return including all taxes and charges. And on 27 January 2013, CityJet begins twice daily services to Nuremburg the capital of the industrial heartland of Germany and host to the global headquarters of key German companies such as Puma, Adidas and Siemens. Fares start from just £109 return including all taxes and charges.

For further information, please contact Danielle Wright, Niamh Commins, Camilla Jenkin or Anna Szulerecka at Consolidated PR on 020 7781 2300; email: cityjet@consolidatedpr.com

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