CityJet launches European QR code quest
CityJet, the airline that flies from the heart of London, has today launched its European Challenge Competition. The airline’s latest digital campaign takes travellers on a virtual journey across CityJet’s European network through the latest QR code technology, giving them the chance to win a pair of flights to any of the airline’s 18 destinations across Europe.
With 18 QR codes hidden in airports across the CityJet network and also on CityJet’s Facebook and Twitter channels, passengers are being encouraged to scan the codes with their smartphones each time they spot one. By scanning a code, travellers will be taken through to CityJet’s interactive Facebook app, where they can register for the chance to win prizes and view their progress as they complete their QR code journey.
Hints and tips will be given out on the Facebook app, giving players helpful clues as to where they can find the next code. On 1st June 2012, the winner will be the passenger that has covered the most virtual mileage across CityJet’s network of destinations. As the grand prize winner, they’ll be able to enjoy a luxurious European break for two from any of CityJet’s fantastic destinations including Brest, Nantes, Milan & Paris.
In addition to the Grand Prize, CityJet will be offering a variety of other prizes to players. To incentivise sharing of the competition and drive further awareness, the competition features an additional “share prize”. The player who shares the competition with the most friends through the interactive sharing feature, will be flown to Dublin with a friend for a training session in CityJet’s full-motion flight simulator. The game also features a variety of ‘spot’ prizes, such as Leinster rugby tickets and wine vouchers, which will awarded to players throughout the competition.
Following CityJet’s launch of the world’s first Twitter Concierge service and its successful Spot the Ball Facebook competition, the European Challenge QR Code Competition is CityJet’s latest digital campaign. The game will be promoted via CityJet's social media channels, in-flight magazine Velocity, City AM and www.CityJet.com.
Christine Ourmières, CEO, CityJet said: “To date, most brands have just used QR codes to direct consumers to a home page or specific URL. Our European Challenge QR Code Competition is designed to harness the interactive power of the QR code medium whilst engaging with our customers in a fun and challenging way.
“The majority of CityJet passengers are active social media users that own smartphones, making this the perfect challenge for them when travelling on the CityJet network. Whilst being great fun, the campaign also raises awareness of the fantastic range of European routes CityJet has to offer”.
Dated: 13th April 2012.