CityJet, the airline that flies from the heart of London, today announced the renewal of its contract with London Irish Rugby Football Club as the club's principal sponsor for the 2010/11 season. The lucrative agreement incorporates travel for the team and management to and from key matches throughout the season and a progressive bonus structure based on the club's performances in the Rugby Premiership and Heineken Cup.
The contract also includes corporate entertainment opportunities at matches and branding opportunities on the kit, home stadium and on marketing materials. CityJet also gains a fixed amount of access to the players for marketing and PR purposes.
London Irish will also kick off their rugby year with the CityJet pre-season tour which starts in July 2010. CityJet will provide London Irish with flights, destinations include Paris for the team’s training camp and Edinburgh and Dublin for pre-season fixtures.
Commenting on the renewal of the contract Geoffrey O'Byrne White, CEO CityJet says 'We're delighted to announce we are continuing our mutually beneficial partnership with London Irish. This relationship has provided us with a range of unique marketing opportunities through which to promote our services. In London Irish, Cityjet has found a partner that can help to further its objectives in both the London and European markets. The demographic of the London Irish supporters and its strong links to Ireland are uniquely compatible with our target market.'
Andy Martin, CEO London Irish Rugby Club added:
"We are extremely pleased that CityJet will continue to be our principal sponsor next season and very much appreciate their ongoing commitment to London Irish.
Since 2008 we have built a very successful partnership based on drive, professionalism and ambition and we are delighted that CityJet feel that their investment in the club continues to fit well with their own strategy and aspirations. We look forward to continuing to working with Geoff and his team next season.”
CityJet, the largest carrier out of London City Airport, offers convenient point to point services to destinations where the team's matches take place including Dublin, Paris, Brive and Milan. In addition, CityJet enhances the match day experience by providing flights for the 'Upgrade your Seat' competition where a lucky supporter wins a pair of tickets to a destination from the CityJet network.
Watch our Video: CityJet and London Irish ready to play for another Season..