CITYJET PARTNERS WITH MBM RECORDS TO DEVELOP MUSIC CHANNEL
- Two new iPhone apps to be launched -
CityJet, the airline that flies from the heart of London, has launched its own music channel in association with MBM Records. Called OnAir, the music channel allows visitors to www.cityjet.com/music and CityJet’s Facebook fans, to listen to a mix of tracks from contemporary European and US indie and pop artists such as Bag Raiders, Jens Lekman, Bon Iver, Future Islands, Arsenal and many more. Additionally, a new CityJet playlist is now being played on all flights when passengers are boarding and disembarking.
The new CityJet music and media page at www.cityjet.com/music is designed to give customers a flavour of the latest trends in contemporary music as well as to keep them informed of music and entertainment news from around the world including new album launches, collaborations, concert and venue information and more. The rolling information strands are updated live for up-to-the-minute news.
The initial playlist, put together in association with MBM Records, will consist of eleven tracks which will be added to, and updated regularly, to ensure the list remains fresh and innovative. The initial tracks comprise:
To celebrate the launch, CityJet has produced a limited number of CDs to give out to passengers through a variety of channels, including ‘On the Spot’ at the airport and through competitions on the CityJet social media platforms.
CityJet’s OnAir channel is also available to download as an iPhone app, allowing CityJet customers to enjoy their music on the go.
Says Christine Ourmières, CEO, CityJet, ‘We know music is a keen interest for many of our customers and by working with MBM Records to create this unique playlist our OnAir channel is putting our customers in touch with the latest in contemporary indie and pop music. OnAir is another strand we’ve developed to ensure that we continue to provide a quality, personal service at every touch point with our customers.’
CityJet’s award-winning on-board magazine, Velocity, is now also available to download as an iPhone app at www.cityjet.com or visit the Apple iTunes store.