Dated: Friday 30 March 2012.
To celebrate the release of Megachange: The World in 2050 by The Economist, mostra has teamed up The Economist’s books with CityJet, the smartest choice for time-conscious business and leisure travellers.
CityJet will promote the new book, about the immense and exciting changes happening around the globe, by giving away FREE books from The Economist series to their passengers and by distributing free samplers of Megachange: The World in 2050 in seat pockets and at the their ticket desks, which will include special offers and a competition.
The campaign will be communicated via CityJet.com, the CityJet newsletter and their social media channels. In addition, a special competition page will be created on the CityJet website where entrants will be able to win one a weekend away for two to Normandy, including flights and accommodation. Velocity, their in-flight magazine, will also have coverage of Megachange in their April edition.
All copies of Megachange sold through WHSmith’s stores in train stations and airports will be stickered with the CityJet logo promoting the competition, with special point-of-sale promotion in premiere departure points such as City Airport and the campaign will be highlighted in Gulliver, The Economist’s business travel newsletter. All of these elements combined will generate great exposure for both brands.
Niamh Murray, Marketing Director from Profile books commented “CityJet’s customer base is the perfect match for the topics covered in MEGACHANGE: The World in 2050 – if travelling for business, they are highly influential senior managers and decision-makers. The book looks to the future and assesses topics from demography and culture to climate change and global economics – it’s a challenge for any business to stay on top of the present, never mind the future, but The Economist’s access to the best minds and research is equal to none.”
Christine Ourmières, the CityJet CEO said, “CityJet is excited to be partnering with Economist Books on this dynamic new venture. Together we'll be providing customers with something extra, that they're interested in, as reading is a top hobby for our passengers. Additionally, we think that Megachange is a perfect fit, inspiring many a conversation amongst our passengers.”
Over £10,000 worth of Economist books will be given away on selected CityJet flights from City Airports, 25% discount on CityJet flights and 10% discount on hardback edition of Megachange 20,000 samplers will be distributed in seat pockets and at CityJet ticket desks. Thousands of Megachange books will be sticking with the CityJet logo promoting the competition Extensive online exposure on CityJet and the publisher’s websites and in CityJet and Economist