EIFF programme Launch
EIFF programme Launch

CityJet research reveals the Jungle Book as nation's favourite childhood bedtime story.

Cuddly toys and dolls favourite childhood toys for Scots. 

Being read a story still hits the mark with children, according to new research that reveals 60 per cent of Scots agree that being read to was a favourite childhood pastime. The online YouGov poll was commissioned by CityJet, the official airline to this year's Edinburgh International Film Festival (EIFF), to celebrate the special 3-D Gala Preview of Toy Story 3 on Saturday 19th June. Celebrity mum, Sarah Heaney, read from the nation's favourite children's books to a group of toddlers who brought along their favourite toys to mark the screening of Toy Story.
With 60 per cent of all Scots agreeing that being read a story was a favourite pastime as young children (ie under the age of seven), some much-loved oldies topped the bedtime stories' poll across all age groups. Of those selecting from a given list, the favourite is The Jungle Book (5 per cent), Beatrix Potter stories (4 per cent) and The Very Hungry Caterpillar (4 per cent) A small number declared their parents' "made-up" stories were also a success for slumber.

The poll also revealed that Scotland is a nation of mummy's boys and girls with 38 per cent citing mum as being the best at reading bedtime stories.

Just as Toy Story's Woody and friends busted out the toy box vying to be Andy's favourite, the research revealed that cuddly toys and dolls were the favourite childhood toys for Scots (19 per cent each). Although the Glaswegian fondness for bricks and mortar was highlighted, with building blocks, lego and bricks topping the list of childhood favourites (23 per cent) for people from Glasgow.
For some Scottish celebrities, sports-related toys or action figures were their top choice. Chris Hoy claimed Scalextric racing cars were his favourite, whilst Subbuteo topped Stephen Hendry's list. Hardeep Singh Kohli's first love was action man because of his "the eagle eyes" and the Shaker Maker took up all of actor Billy Boyd's time.
Geoffrey O'Byrne White, Chief Executive of CityJet, said, "To coincide with being the official airline to the EIFF, we wanted to find out what toys and books the nation was most fond of ahead of the special 3-D Gala Preview of Disney/Pixar's Toy Story 3 this weekend. Personally, my favourite story was The Happy Prince by Oscar Wilde.
As an airline that operates up to seven flights daily from the heart of London to Edinburgh, we will be bringing people up to the festival to enjoy all that the city has to offer."

The Edinburgh International Film Festival will run from 16 - 27 June 2010 and will provide a 12-day programme, including 22 world premieres, 12 international premieres, 63 UK premieres and the Toy Story 3 screening.

Disney/ Pixar's Toy Story 3 promises to deliver all of the fun, imagination and creativity that families expect of Disney/Pixar with all of the humour, innovation, adventure and cutting edge animation Disney/Pixar delivers to all audiences. The sponsorship deal is the latest move by CityJet to highlight its route from London City to Edinburgh and to show its commitment to Scotland. The route continues to perform strongly, with CityJet being the most on time scheduled airline flying into Edinburgh airport from London.

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