Be the next face of CityJet with Facebook
Tell us on Facebook why you fly CityJet & become the next face of the airline’s ad campaign. CityJet, the airline that flies from the heart of London, has introduced a ‘satisfaction guaranteed’ trial service for its passengers.
The airline, which has a customer satisfaction rating of over 97%*, is guaranteeing its customers will fly hassle free with them but if they don’t then passengers will have the opportunity to trial the airline’s service again – for free! The new service delivery promise is being backed by a regional advertising campaign throughout the airline’s network using the strapline ‘This Is How I Fly’. The creative features the individual stories of CityJet passengers and how the airline benefits them. Each story is unique to the various regions served by the airline and ends with the line ‘It’s hassle free or fly free’.
To support the campaign, CityJet is also launching a competition to find the next ‘face of CityJet’ to star in its advertising campaign. The airline’s Facebook fan page will invite passengers to upload their photos and their unique CityJet stories on CityJet’s Facebook page. Each entrant needs to explain why they choose to fly CityJet. Visitors to the CityJet Facebook page will be invited to vote for the most unique story. Entrants can encourage their friends to vote for them by inviting them to visit the page. The entrant with the most votes will become the next face of the airline. In addition, the winner will receive two return flights to a destination of their choice anywhere on the CityJet network.
The competition launches today, 27 October 2010 at http://www.facebook.com/pages/CityJet/223587946101.
Laurent Petitmangin, Head of Sales and Marketing for CityJet, says, ‘We have total belief in our hassle-free product, so much so that we’re happy to give away free flights to prove our point if you don’t have a hassle-free journey. We always strive to exceed expectations and that’s why we’re inviting our passengers to tell us about their experience with us. You never know, you might just end up on one of our advertisements!’